Offer a young person a window into the working life

Ambassador programs and work experience placements (TET) are easy ways to introduce young people to the transport and logistics industry. All you need to do is tell and show what you do in your daily work.  

Member companies of the Finnish Transport and Logistics SKAL, the Finnish Bus and Coach Association, and the Employers' Federation of Road Transport are welcome to participate in the project.

Young man in a suit sitting in the driver's seat of a vehicle, holding the steering wheel with a building visible through the window.

"I already have experience with the ambassador program from four lessons. I can say that ambassador work is well guided and easy to carry out. It's enough if you can talk freely about yourself and your work at your company. So the barrier to entry is low, and schools are happy to welcome visitors."

Teija Pöytälaakso, CEO
Ari Pöytälaakso Oy, Seinäjoki

"I've already been giving young trainees a chance to get familiar with the industry for about twenty years. I definitely encourage colleagues to get involved in the project as well. Together we'll overcome the future skills shortage!"

Mikko Vepsäläinen, Logistics Manager
Ikonen yhtiöt Oy, Kangasniemi

"At first, I wondered whether I'd have enough time and how demanding ambassador work would be. But it has gone well and smoothly. The materials come ready-made, and presenting at schools has felt relaxed. During a school visit, I also met an energetic student in the industry – an ambassador as well – who now works for me. Welcome to the ambassador program, fellow entrepreneurs!"

Tuomas Husso, entrepreneur
Husso Yhtiöt Oy / Joensuu

"We consider it especially valuable that the industry and the driver's profession are being made visible in a new and interesting way, while at the same time reaching young people who might not otherwise have considered the bus industry as a career option of their own."

Sami Heinimäki, CEO
Härmän liikenne Oy / Alahärmä

Join the ambassador program!

We offer ready-made materials and a short, 45-minute training session conducted remotely. We offer training sessions regularly and, if needed, at a time that suits your company.

Logistics companies across Finland visit schools to tell young people about the opportunities in the logistics sector. Companies gain a great opportunity to inspire young people and showcase their brand, while young people get to learn about the industry.

Find out more

What is TET?

Work-life orientation (TET) is part of the basic education curriculum. 7th-9th graders get to experience real working life during 1-2 week periods. Students are not employed and do not receive a salary — it is a learning experience.

For employers, TET is an opportunity to:
  • Introduce your industry and company to the younger generation
  • Find future talent for an industry facing a severe labor shortage.
  • Gain a fresh perspective — young people are surprisingly skilled, for example, in digital content.
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Before the Placement

Appoint a supervisor to oversee the placement student. Create a simple schedule of tasks for the week. Identify the student's strengths and interests beforehand.

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During the Placement

Let the placement student shadow different employees and try out various tasks. Include them in meetings and daily routines — that's the best way to learn. Don't forget the meals: provide lunch or arrange it with the school.

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After the Placement

Complete the evaluation form — it's often the placment student's first work reference. Provide positive feedback in writing and areas for development verbally. Confirm with the placement student whether they'd be willing to share their experiences on social media — it's free advertising for your company!

Employer's Checklist

Work experience days are weekdays, Monday to Friday. Each day is 6 hours long, including a meal break, between 8 AM and 4 PM. It is possible to arrange individual longer days and hour compensation with the school. For those under 15, the day may last until 8 PM at the latest; for those over 15, until 10 PM.

The student is not an employee; they remain a student of the school. Before the work experience period begins, a work experience agreement must be completed, using the template provided by the school. It is advisable to record any exceptions to the length of the work experience days in the agreement, such as the student's participation in transport or working at multiple locations.
The student is covered by the school's insurance. You can obtain further information regarding the insurance from the school.

The workplace must have a designated supervisor who will onboard the student. There can be multiple daily supervisors — create a clear schedule for the student.

It is recommended to provide lunch for the student. The student can also eat at school or bring a packed lunch from there. Please agree on meal arrangements with the school.

In case of illness, the student must inform both the workplace supervisor and their study counselor. Agree on the procedure in advance: a call, email, or for example, WhatsApp.

General occupational safety regulations must be observed. Students must not be assigned dangerous or harmful tasks prohibited by laws and regulations on the protection of young workers. Accidents must be reported to the school. More information: https://tyosuojelu.fi/tyosuhde/nuori-tyontekija

At the end of the period, an evaluation form provided by the school is completed. This is often the young person's first employment certificate and holds immense significance for them.

The following instructions are based on a guide prepared by NYT ry, available in full:

Would you like to know more?

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Emilia Mikkonen, Project Manager
emilia.mikkonen@skal.fi
+358 9 478 993 06

"I already have experience with the ambassador program from four lessons. I can say that ambassador work is well guided and easy to carry out. It's enough if you can talk freely about yourself and your work at your company. So the barrier to entry is low, and schools are happy to welcome visitors."

Teija Pöytälaakso, CEO
Ari Pöytälaakso Oy, Seinäjoki

I've already been giving young trainees a chance to get familiar with the industry for about twenty years. I definitely encourage colleagues to get involved in the project as well. Together we'll overcome the future skills shortage!

Mikko Vepsäläinen, Logistics Manager
Ikonen yhtiöt Oy, Kangasniemi
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Work experience is an opportunity for employers